The Connected Revolution

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What is The Connected Revolution?

The Connected Revolution is the economic and social transformation ignited in the opening decades of the twenty-first century caused by the merging of the digital and physical worlds through the development of mobile technologies.

The idea of this merging was more of a concept than a reality when it was termed the Internet of Things (IOT) in 1999. Referring to “the uniquely identifiable objects and their virtual representation in an Internet-like structure” (source: Wikipedia), the Internet of Things was going to connect people with hardware by bringing the Internet and connectivity into the device. A mere 14 years later, we are witnessing a rapid evolution in how people are “connected” and seeing dynamic shifts around how new connected products are being thought of and brought to market.

Since 1999, the Internet of Things concept morphed into different terms and theories as it began to tangibly unfold. There was the “industrial internet” as coined by GE’s Jeff Immelt, the “connected world” from Forrester Research, the “programmable world” from IEEE, and then industry specific terms like “mHealth” in the healthcare industry.. But regardless of the name, all of these concepts centered around one key idea: the melding of software and hardware. As Steve Jobs described it 30 years ago, “yesterday’s software is today’s hardware” in the twenty-first century.

Mobile-connected technology, and the fast wide-scale adoption of mobile devices, helped accelerate the melding of software and hardware. And the new products that leverage mobile-connected technologies are rapidly altering the way people live their daily lives. Daily tasks for both personal and professional purposes that were once done “offline” or “online” through a desktop computer are now being performed on handheld devices anywhere. And leading industries like Retail, Entertainment, Healthcare, Automotive and Education are all providing services and products that take advantage of mobile connectivity.

Life as we know it has been forever changed. Businesses that have been around for generations are starting to reinvent themselves and adapt. New markets are emerging. What was once just a concept has become a Revolution. And The Connected Revolution is just beginning.

In a short period of time, technology, people and data all rapidly evolved together. These cumulative changes helped push us to the tipping point for The Connected Revolution. We now live in a hyper-connected society where people have very high expectations for relevancy, personalization and immediacy from everything they consume. Additionally, mobile-connected technology is already driving regular industry disruption across all industries. And these disruptions are fundamentally changing the way organizations need to look at their business overall. This is The Connected Revolution, and it’s just getting started. Businesses that want to be at the forefront of their industries can’t afford to ignore its impact.