Why the Platform is Critical to Enterprise Success

Why the Platform is Critical to Enterprise Success

The platform is the dominant business model of the 21st century.

It enables two or more groups to exchange value in some way. Facebook, Amazon, Apple, Microsoft, Google and even Uber, Airbnb, and Snapchat – all platform businesses.

We believe Silicon Valley shouldn’t be the only ones building successful platform businesses. At Applico, we identify direct business threats for our enterprise clients and advise them on how to design and build platform businesses capable of combating startup threats. We even wrote a best-selling book on the topic of digital transformation, the platform way.

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Industry Leaders & Platform Experts

Modern Monopolies explains the infrastructure and techniques required to build a modern and successful tech platform business like Airbnb, Facebook, Google and Alibaba. The book was recognized as an Amazon Best-Seller and has been featured by Bloomberg, the FT and Yahoo.


"Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy. This book will become the handbook for the next generation of business leaders."

-George F. Colony, Founder & CEO, Forrester Research

"A required read for anyone interested in building, or investing in, network-based businesses."

-Andrew Weissman, Partner, Union Square Ventures

"Modern Monopolies brilliantly reveals the secrets of the start-ups that are scaling platform businesses. A must read for any serious entrepreneur or investor."

-Olsin Hanrahan, co-founder and CEO of Handy

Proven Founders & Operators

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Industries where the current business model is directly threatened by a platform will undergo the greatest disruption over the next 10 years.
Read our insights & research on the structure of inevitable modern monopolies.


Applico is comprised of platform innovators who provide advisory and execution services to build, execute, and scale platform businesses alongside large, traditional enterprises. We work with c-suites at Fortune 100 firms as well as multibillion-dollar private companies who want to take the initiative to create a platform business.

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