What We Do
Applico is the Platform Advisory and Investment firm to CEOs and Boards who are tired of the same old career consultants and bankers. We are a team of tech entrepreneurs with proven experience building high growth tech businesses. Our founder led teams advise enterprises on how to do the right deals with tech startups, both strategically and economically. We’re so confident in your intrinsic value – that we’ll co-invest alongside of you. We win when you get results. Not PowerPoints.
Trusted By The Largest Enterprises
We advise some of the largest companies on their tech M&A
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Case study: Ford’s Transportation Mobility Cloud
Learn how Applico helped Ford validate a new platform business model, make an acquisition and roll out a new business unit for third party app developers.
We Are Experienced
Our team has over $400 million in funding and exits
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Podcast
Winner Take All
Latest news, insights, and analysis from the founders Alex and Nick with special guests.
Discussing all things platforms.
The Defining Book on Platform Businesses
"Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy. This book will become the handbook for the next generation of business leaders."
-George F. Colony, Founder & CEO 
"A required read for anyone interested in building, or investing in, network-based businesses."
-Andrew Weissman, Partner 
"{A} stimulating book...The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation."
-Jorn Thornhill, Editor 
Featured In
WisdomTree launches modern tech platforms index
Licenses Applico's Platform Insights
Applico's proprietary data set, Platform Insights, is the first of its kind to identify which public companies generate platform business revenue.
Applico licenses this data to financial companies who want to create investment products or acquire insights about leading platform companies, like WisdomTree, a leading ETF creator.
