Platform Experts & Trusted Advisors
To the Largest Enterprises in B2B Distribution
What We Do
We advise billion-dollar distributors on strategic partnerships with tech startups and co-invest via the distribution industry’s first VC Fund.
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Case Study: Dot Foods Acquires ShopHero
Applico's role as Advisor to Dot Foods on its landmark acquisition of ShopHero.
Applico helped us better understand platform businesses and formulate strategies to more effectively compete.
— Joe Tracy, CEO Dot Foods, inc.Applico helped us better understand platform businesses and formulate strategies to more effectively compete.
— Joe Tracy,
CEO Dot Foods, inc.
We Are Experienced
Our team has advised on $500+ million in transactions
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Podcast
Winner Take All
Latest news, insights, and analysis from the founders Alex and Nick with special guests.
Discussing all things platforms.
The Defining Book on Platform Businesses
"Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy. This book will become the handbook for the next generation of business leaders."
-George F. Colony, Founder & CEO 
"A required read for anyone interested in building, or investing in, network-based businesses."
-Andrew Weissman, Partner 
"{A} stimulating book...The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation."
-Jorn Thornhill, Editor 
Featured In
WisdomTree launches modern tech platforms index
Licenses Applico's Platform Insights
Applico's proprietary data set, Platform Insights, is the first of its kind to identify which public companies generate platform business revenue.
Applico licenses this data to financial companies who want to create investment products or acquire insights about leading platform companies, like WisdomTree, a leading ETF creator.
