Trusted Tech Advisor to Wholesale Distribution

Digital Sherpa and Co-Investor

Platform Strategy and Capital Firm

Platform Experts & Trusted Advisors

To the Largest Enterprises in B2B Distribution

Applico Platform Innovation
Applico Platform Innovation

What We Do

We advise billion-dollar distributors on strategic partnerships with tech startups and co-invest via the distribution industry’s first VC Fund.

Β View our Results

We Are Experienced

Our team has advised on $500+ million in transactions

The Defining Book on Platform Businesses

"Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy. This book will become the handbook for the next generation of business leaders."

-George F. Colony, Founder & CEO

"A required read for anyone interested in building, or investing in, network-based businesses."

-Andrew Weissman, Partner

"{A} stimulating book...The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation."

-Jorn Thornhill, Editor

Featured In

WisdomTree launches modern tech platforms index

Licenses Applico's Platform Insights

WisdomTree launches modern tech platforms index

Applico's proprietary data set, Platform Insights, is the first of its kind to identify which public companies generate platform business revenue.

Applico licenses this data to financial companies who want to create investment products or acquire insights about leading platform companies, like WisdomTree, a leading ETF creator.

Learn more