Why Casinos are Buying Sports Media Companies

Penn National has exercised its option to by sports media entity Barstool Sports in full. This continues a trend of both incumbent and startup entrants in the gaming industry buying up sports media properties. I break down the deal here between Barstool and Penn while taking a look at why media is so valuable to companies looking for foothold in the sports gambling market. I conclude with a brief look at the disparity in valuation between tech savvy betting upstarts like Draft Kings and traditional players going into digital like Penn and MGM.

#Casino #sportsbetting #portnoy

Subscribe to the Applico YouTube Channel

Filed under: Winner Take All | Topics:

B2B Distribution Technology

Sign up for our weekly newsletter covering B2B technology innovation

Top Posts

  • B2B Chemical Marketplaces and Tech Startups: Landscape and State of the Industry

    Read more

  • Platform vs. Linear: Business Models 101

    Read more

  • Amazon Business – 2020 Report

    Read more

  • Platform Business Model – Definition | What is it? | Explanation

    Read more

  • The Value of Digital Transformation: How Investors Evaluate “Tech”

    Read more