The Team Driving Corporate Innovation

About Applico

Applico’s focus on wholesale distribution enables us to shape the future of technology in the industry. 

Founded in 2009 by Alex Moazed, Applico didn’t begin its journey as a venture capital firm; instead, we helped the largest tech companies like Google or the largest traditional companies like Ford build their technology. That experience laid the foundation for the publication of Modern Monopolies in 2016 by Macmillan. Co-authors Alex Moazed and Nicholas Johnson coined a new industry vocabulary for the platform business model and its dominance in the 21st century economy.

As big tech continues to abuse their monopolistic power and the predictions in the book have proven correct, Applico’s buy-side advisory practice seeks to level the playing field: to fight back and win against big tech – by bringing together large, traditional enterprises and up-and-coming technology companies. Enterprise CEOs calls us the digital sherpa because they trust us to navigate the technology landscape.

With over $500M in advised M&A transactions or investments by large enterprises into tech startups – Applico Capital officially launched in 2022 with the closing of our inaugural venture capital fund focused on technology in B2B distribution, the industry’s first dedicated VC fund.

Our team of sherpas is growing quickly and unified behind a common vision to help level the playing field against big tech monopolies. We are looking for independent thinkers across a multi-disciplinary set of skills and backgrounds.

The Defining Book on Platforms

Modern Monopolies explains the infrastructure and techniques required to build a modern and successful tech platform business like Uber and Airbnb. The book was recently recognized as an Amazon Best-Seller and has been featured on Yahoo and Bloomberg.


"(A) Stimulating book"

- The Financial Times

"These knuckleheads think monopolies are a good thing"


"Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy. This book will become the handbook for the next generation of business leaders."

-George F. Colony, Founder & CEO, Forrester Research

"A required read for anyone interested in building, or investing in, network-based businesses."

-Andrew Weissman, Partner, Union Square Ventures

"Modern Monopolies brilliantly reveals the secrets of the start-ups that are scaling platform businesses. A must read for any serious entrepreneur or investor."

-Olsin Hanrahan, co-founder and CEO of Handy