The Team Driving Corporate Innovation

About Applico

Applico empowers the community of industry leaders at large, traditional enterprises to fight back against big tech monopolies and win. By working alongside C-suites and Boards as operating partners, Applico helps incumbents build or buy their own platform business to beat big tech at its own game.

As the world’s first Platform Innovation® company, we provide advisory services to build, execute and scale platform businesses to strengthen traditional companies’ core business. We work with C-suites at Fortune 100 firms as well as multibillion-dollar private companies who want to take the initiative to create a platform business. Our staff is comprised of platform entrepreneurs, operators, bankers and designers.

Founded in 2009 by Alex Moazed, Applico has worked with large enterprises for more than 8 years. With the release of Modern Monopolies in 2016, Alex Moazed and Nicholas Johnson coined a new industry focused on platform businesses. In the past few years, Applico’s Platform Innovation® work has created hundreds of millions of dollars in enterprise platform value.

The Defining Book on Platforms

Modern Monopolies explains the infrastructure and techniques required to build a modern and successful tech platform business like Uber and Airbnb. The book was recently recognized as an Amazon Best-Seller and has been featured on Yahoo and Bloomberg.

Reviews

"(A) Stimulating book"

- The Financial Times

"These knuckleheads think monopolies are a good thing"

-Bloomberg

"Modern Monopolies brilliantly lays out the formula for how to get rich in the platform economy. This book will become the handbook for the next generation of business leaders."

-George F. Colony, Founder & CEO, Forrester Research

"A required read for anyone interested in building, or investing in, network-based businesses."

-Andrew Weissman, Partner, Union Square Ventures

"Modern Monopolies brilliantly reveals the secrets of the start-ups that are scaling platform businesses. A must read for any serious entrepreneur or investor."

-Olsin Hanrahan, co-founder and CEO of Handy

Read articles by