How Novi is Operating a Two-Step Marketplace – Novi Co-founder & CEO Kimberly Shenk Interview
Novi is an amazing example of a two-step marketplace. Two-step marketplace operators are facilitating transactions at two or more stages in a value chain and providing greater levels of transparency by cross-flowing data between the stages.
The two-step marketplace model exemplified by Novi involves multiple stakeholders, including retailers, brands, formulators, and raw material suppliers. Retailers set standards and regulations that brands must meet to sell their products. Brands provide requirements to formulators who develop the products accordingly and can procure the ingredients through the Novi platform – providing transparency and trust all the way up the value chain. Novi has built products and services to assist at each stage of this process.
Subscribe to the Applico YouTube Channel
Filed under: Winner Take All | Topics:
Top Posts
-
![]()
B2B Chemical Marketplaces and Tech Startups: Landscape and State of the Industry
-
![]()
Platform vs. Linear: Business Models 101
-
![]()
Amazon Business – 2020 Report
-
![]()
Platform Business Model – Definition | What is it? | Explanation
-
![]()
The Value of Digital Transformation: How Investors Evaluate “Tech”
Related Articles
Category
Winner Take All
Institute for New Economic Thinking President Rob Johnson | The Meltdown of Trust, Bank Closures 🏦
Read more
Category
Winner Take All
FDIC Chief Innovation Officer Sultan Meghji | Is the U.S. Throwing Away Global Financial Leadership?
Read more
Category
Winner Take All