How Novi is Operating a Two-Step Marketplace – Novi Co-founder & CEO Kimberly Shenk Interview

Novi is an amazing example of a two-step marketplace. Two-step marketplace operators are facilitating transactions at two or more stages in a value chain and providing greater levels of transparency by cross-flowing data between the stages.

The two-step marketplace model exemplified by Novi involves multiple stakeholders, including retailers, brands, formulators, and raw material suppliers. Retailers set standards and regulations that brands must meet to sell their products. Brands provide requirements to formulators who develop the products accordingly and can procure the ingredients through the Novi platform – providing transparency and trust all the way up the value chain. Novi has built products and services to assist at each stage of this process.

Subscribe to the Applico YouTube Channel

Filed under: Winner Take All | Topics:

B2B Distribution Technology

Sign up for our weekly newsletter covering B2B technology innovation

Top Posts

  • B2B Chemical Marketplaces and Tech Startups: Landscape and State of the Industry

    Read more

  • Platform vs. Linear: Business Models 101

    Read more

  • Amazon Business – 2020 Report

    Read more

  • Platform Business Model – Definition | What is it? | Explanation

    Read more

  • The Value of Digital Transformation: How Investors Evaluate “Tech”

    Read more