B2B Manufacturers Are Making a Grave Mistake – Anti-Amazon Alliance

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Grubmarket is now worth over $2 billion and receiving a strategic investment from General Mills. Manufacturers are accelerating the behavior change amongst business customers and suppliers. Cutting distributors out entirely – or – in the best case scenario – cramming down their margins.

But, an additional result of what manufacturers are also doing is much worse: they are creating an acquisition target for big tech.

Over the summer, we pointed out that manufacturers are drastically outpacing B2B distributors in their investments in tech startups. We see that trend continuing unfortunately with two recent investments by General Mills into GrubMarket, a B2B food marketplace, and Schneider Electric into Kojo, a SaaS tool becoming a marketplace for construction goods.

#manufacturer #B2B #B2BNews

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