Applico Releases 2021 Top 50 B2B Marketplace Rankings

B2B Marketplace Platforms:

DOWNLOAD a copy of our 2021 Top 50 B2B Marketplace Rankings:

B2B distribution, the United States’ largest industry generating nearly $7 trillion annually, is undergoing tremendous change. Few alarm bells are sounding and most distributors show little concern about what Ian Heller calls the wholesalepocalypse. Yet Amazon Business has rapidly made headway in B2B distribution. Per Applico’s prediction in 2018, Amazon Business is on track to do $75B in annual GMV by 2023. Bank of America analysts predicted $52B by the end of 2023, but Amazon Business’ current growth trajectory has surpassed that projection. B2B distributors, as well as manufacturers, are in BIG trouble. The rise of Amazon Business spells the downfall of large incumbent distributors and manufacturers, if they don’t act.

This report ranks the top 50 B2B marketplace startups. Like distributors, these startups are also competing against Amazon Business. We believe every startup in this ranking should be studied thoroughly by distributors and manufacturers alike. And quickly. Asset-inflation is on the rise according to Lending Tree’s Chief Economist Tendayi Kapfidze (

Applico has correctly predicted the growth in B2B marketplaces over the last several years and we believe the industry is on the cusp of a B2B commerce renaissance. Applico is actively advising major distributors and service providers in B2B distribution on how to better engage with tech startups. The more enterprises and startups work together, the worse off for Amazon and the better off for just about everyone else. If this sounds like you, get in touch at!

Originally Aired: 04/06/21
#B2B #Marketplace #

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Filed under: Winner Take All | Topics:

B2B Distribution Technology

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