Platform Integration

Post-Deal Integration: Where the Real Work Starts

Your enterprise just closed on an investment or acquisition, congratulations! Now, the real work begins.

Post-acquisition, the platform entity needs help integrating with the core business and scaling key initiatives in a short period of time to make the deal successful.

90% of M&A deals fail, mainly because of problems integrating the two organizations that mean less of the synergy is actually captured.

When investing or buying a tech startup with a different culture and a different business model than your own, the stakes are even higher.

The startup entity that was just acquired or partnered with often needs to change some or all of its business model. The journey from a linear business to a platform business, even in a startup environment, is a difficult transition. A core strength of Applico’s advisory expertise is in helping the startup make the right decisions on this journey, from the technical roadmap to user acquisition prioritization and resource allocation.

Additionally, this new entity can easily be consumed by your large, traditional enterprise. Applico will act as a filter and advisor for the startup to keep them focused on the right things and to make fewer mistakes.

Traditional enterprises have many internal teams that can get excited by new business ventures. This is great, but can be all-consuming for the new startup entity. Applico’s teams are experts at bridging the gap between the large organization and the startup to make sure only the most important requests are prioritized by the startup.

Validate Further Capital Investment

Our clients have the resources to scale a platform once it shows traction – the hard part is determining when the model is ready to grow. Throughout Platform Execution, Applico will be able to provide the business with independent guidance on how well the platform is scaling and whether it warrants additional investment.

On a monthly and weekly basis, Applico provides strategic sessions with client C-suites to help resolve big roadblocks to platform success. Applico’s advisory teams are comprised of proven operators and entrepreneurs who have built, scaled, and exited platform businesses before.

In parallel, Applico’s Principals interface with the external community of platforms, consumers, producers, and key partners. Our team’s prior platform experience provides access to key decision makers in the tech world without disclosing the client’s intentions. Principals can help facilitate deals and partnerships and provide market insight at the C-suite level.

Our Leaders

Alex Moazed

Founder & CEO

Nicholas L. Johnson

Managing Partner

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