Platform Design

How Platform Design Works

Platform Design is a multi-month engagement in which Applico partners with the C-suite and dedicated client teams to identify the best platform opportunity and prove the business case for its creation.

Our embedded team of proven team of entrepreneurs, investment bankers and technologists will manual hack a working prototype to prove out key aspects of the business model and get it ready for launch. At the same time, we will provide your leadership with the information it needs to assess the financial impact of both competitive threats and your platform opportunity.  

Design the Ecosystem

Applico will create an actionable blueprint for the core functions of your platform business. Our team will start with the core transaction, which is the engine that makes any platform run, and zero in on your target users with a combination of market research and user testing.

Validate with a Platform Prototype

Now it’s time to go to market. Applico will launch a prototype that provides live customer data on  the platform’s core transaction.

Example of Platform Prototype from Platform Design. For more, see here.

Our Platform Design teams of platform innovators include experienced entrepreneurs and operators who possess the platform knowledge and experience that enables rapid iteration of the core transaction and target users. Rapid iteration based on real customer data is key to identifying the right platform opportunity in your industry.

Build the Business Case and Action Plan

Applico’s analyst team will model the downside risk associated with an existing modern monopoly achieving Critical Mass with a platform in your industry. Additionally, we will create a multi-case financial model for the upside potential of your platform business model over a five year horizon.


By the end of Platform Design, you will have a year-one action plan for your new platform business, including a go-to-market playbook, technical roadmap for the MVP, resourcing needs, key business KPIs and milestones, and investment costs.

All of the outputs of Platform Design will be validated and based on live customer data provided by interactions with real users. To dive deeper about the concepts described here in Platform Design, check out our bestselling book, Modern Monopolies.

Our Leaders

Alex Moazed

Founder & CEO

Tri Tran

Principal, CTO

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