Were Amazon Aggregators a Good Idea? | Thrasio, Berlin Brands Group, Razor Group, Perch, Heyday

Thrasio, an Amazon aggregator that has raised $3.4 billion, announced they will be naming a new CEO and laying off staff. Thrasio has been on a spending spree the last few years acquiring third party seller’s Amazon businesses. While Thrasio spent money on lavish offsites for target Amazon sellers, it seems they struggled to solve all the challenges of the aggregator business model.

We’ve seen these aggregator models show up on other platforms like Airbnb in the past. We’ve yet to see one of these be very successful and Amazon’s marketplace is certainly a challenging place to attempt a consolidation play.

Amazon aggregator Thrasio begins layoffs, names new CEO: techcrunch.com/2022/05/02/amazon-aggregator-thrasio-begins-layoffs-names-new-ceo/

#Thrasio #amazonfba #amazonbusiness

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