How B2B Distributors Can Provide eCommerce Capabilities That Build a Marketplace

There’s been a large spike in eCommerce traffic as social distancing and lock downs impact consumer behavior. Distributors who did not previously invest in eCommerce technology are now scrambling to adapt to these new customer buying patterns. Alex explains how through investing in a marketplace startup and providing eCommerce tools to small and medium size distributors, large B2B distributors can fuel centralized marketplace supply.

This is an excerpt from episode 88 of Winner Take All. Watch the full episode here:

Originally Aired: 05/15/20

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