Can YouTube Gaming Make Mixer’s Business Strategy Work? ๐ŸŽฎ

YouTube Gaming, a vertical within YouTube for live streamers in the gaming space, has made news as of late signing multiple big name streamers to exclusive deals. Alex discusses YouTube Gaming’s platform strategy and compares it to Microsoft’s now failed venture into the live streaming space, Mixer. While YouTube’s strategy draws a lot of comparisons to what Microsoft did with Mixer, Moazed highlights some key differentiators for YouTube that he thinks give them a better chance to take on Twitch than Mixer ever had.

This is an excerpt from episode 172 of Winner Take All. Watch the full episode here:

Originally Aired: 09/03/21
#Gaming #Mixer #Twitch

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