B2B payment and trade credit are the hottest feature in B2B eCommerce, and we’re excited to release our recent B2B Payments Report and Webinar. The webinar was hosted by our Managing Director, Nick Johnson, with CEO Shep Hickey from Bryzos and CEO Scott Barrows from Bluepallet. Learn how “By now, pay later” (BNPL) has changed the B2B eCommerce experience.
B2B payments and trade credit are critical features for attracting customers for digital commerce. Our guest speakers outline their B2B payments technology implementation, the customer experience, the evolution of fintech and BNPL to support a complex B2B framework, and whether you should buy or build.
50% of the top B2B marketplaces will have this technology by the EOY. Be in the forward-thinking half and get in on B2B payments now. Click here to access the webinar and download our report, “Distributor Financing: The Hottest Feature of B2B Marketplaces”, which lists the top B2B fintech providers. Check it out to learn more!
Applico’s ranking of the top 50 B2B marketplaces received a lot of interest in 2021. Our knowledge of these B2B marketplaces has revealed a key insight into one of their best “growth hacks.”
Through Applico’s work in B2B distribution and with marketplaces, we believe in-checkout B2B financing is a timely, modern feature that can drastically accelerate growth in B2B eCommerce. Click here to access the webinar and download our report.
While B2B financing may not seem new, the way these fintechs are implementing it is. Traditional banks and lenders provide working capital loans, but a lack of innovation at the point of the transaction has allowed new entrants to embed directly within eCommerce sites and sales flows. The fintechs in our report provide an end-to-end in-purchase B2B financing experience comparable to the B2C checkout experience consumers are used to from BNPL.
For the leading fintechs, this opportunity could be several times the size of B2C BNPL, which has produced multi-billion dollar success stories like Affirm, Afterpay, Klarna, and more.
For B2B marketplaces and distributors who get in on the opportunity early, it’s likewise an opportunity to rapidly accelerate digital growth and win market share.
We’ve reviewed all the top fintech capabilities in our report and these are the commonly adopted features:
The main takeaway is that these fintechs are bringing a much simpler way for business customers to make payments. Something you’d expect to find on a consumer eCommerce site has now made its way onto B2B marketplaces’ checkout experience.
The fintech typically takes the risk on its own balance sheet, or it works with a network of lenders that sit behind them and take the risk. For distributors, you can extend net terms to your customers without the negative cash flow impact. These providers also handle the servicing and collections process, meaning no more cumbersome and costly AR collections process for the distributor.
The experience these fintechs have created is end to end. They are bringing a delightful, simple way for business customers to make payments while taking most of the pain of offering B2B financing away from the marketplaces or distributors.
Click the link below to get the webinar and the report and become an expert in B2B payments and trade credit.
Filed under: B2B Distribution | Topics: b2b, b2b distribution, B2B ecommerce, B2B payments, b2b platform, BNPL, distributor, ecommerce, financing, fintech, growth hacks, trade credit