B2B Distribution

The Innovators Summit, Presented by NAW, Distribution Strategy Group, and Applico

The NAW Innovators Summit was the wholesale distribution industry’s first, invite-only, matchmaking event for distribution executives to meet tech founders from B2B’s most exciting innovators. A program ideal for CEOs and leaders intimately involved in digital transformation and innovation. Attendees…

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Are B2B Manufacturers Investing in Chaos?

While big tech poses a unprecedented threat to B2B distributors, a less discussed enabler of disruption in B2B industries are manufacturers. In this video we look at Schneider Electric’s tech investments that are actively dismantling traditional distribution channels and changing…

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BNPL for B2B: B2B Payments and Trade Credit Webinar + Top B2B Fintech List

B2B payment and trade credit are the hottest feature in B2B eCommerce, and we’re excited to release our recent B2B Payments Report and Webinar. The webinar was hosted by our Managing Director, Nick Johnson, with CEO Shep Hickey from Bryzos…

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Applico Client Dot Foods Acquires ShopHero

PROVO, UTAH — Dot Foods, North America’s largest food industry redistributor, announces the acquisition of ShopHero, a leading grocery-focused ecommerce technology company, with the support of platform consultancy firm Applico. Since its founding in 2015, ShopHero has been dedicated to…

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Dirk Van Dongen Joins Applico as Senior Advisor

Applico is excited to have Dirk Van Dongen, former President and CEO of the National Association of Wholesaler-Distributors, join our company as a Senior Advisor. For 41 years, Mr. Van Dongen was at the helm of this preeminent industry association…

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B2B Marketplaces: Startup Landscape | Definition | Analysis

B2B marketplaces are here to stay. With dozens of startups across a number of verticals having surpassed nine figures ($100 million) in annual GMV, B2B marketplaces are already on the path to dominance in several industries, such as Agriculture, which…

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B2B Agriculture Tech: The Startup and Marketplace Landscape

B2B marketplaces are growing in many verticals within B2B distribution. Yet B2B marketplaces in the agriculture industry are the biggest by every metric: they have raised the most capital, transact the most amount of GMV and have a dominant presence…

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The Auto Parts eCommerce Landscape

Auto parts is one of the few B2B industries that has long had a robust eCommerce sector. Since the dot-com era, auto parts distribution has seen steady online sales growth. Today, an estimated $14 billion of those sales happened online…

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Startups Disrupting The Massive Industrial Supplies Sector

Industrial supplies wholesaling in the US alone is expected to reach a staggering market size of $83.3bn in 2020 (up from $75bn in 2015). The size of the industrial supplies market coupled with its high fragmentation profile, provides almost a…

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eCommerce Tools for B2B Distributors

Covid-19 has accelerated customer behavior toward digital and B2B distributors need eCommerce now, more than ever. That’s why large incumbent distributors and manufacturers should be giving eCommerce tools away for free to their smaller competitors. Yes, that was not a…

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