B2B eCommerce Sales Surpass Traditional Sales

New data shows that B2B buyers are permanently switching their purchasing habits to digital channels. A new McKinsey & Co survey found that buyers are open to spending substantial amounts through digital channels. “35% [are] willing to spend $500,000 or more in a single transaction (up from 27% in February 2021). 77% of B2B customers are also willing to spend $50,000 or more.” Alex looks over a Digital Commerce 360 article covering these new findings and explains why the B2B industry’s shift to digital first is a monumental step forward as well as an opportunity for distributors who lean in and establish themselves as first movers.

This is an excerpt from episode 189 of Winner Take All. Watch the full episode here: youtu.be/883M94feHQQ

Originally Aired: 12/21/21
#B2B #eCommerce #DigitalTransformation

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