🇦🇺Australian News Media Bargaining Code: Will Google Really Leave Australia?

News Media Bargaining Code:
As the Australian News Media and Digital Platforms Mandatory Bargaining Code, a statute that would require Google and other digital platforms to pay for news, progresses towards passing into law, Google has stepped up their opposition to the bill, going as far as to threaten to abandon its operations in the country. Alex breaks down the Australian bill and deduces that Google is bluffing in its threats to leave the country of Australia and cede the 25+ million person market to a competitor willing to adhere to the new bargaining code. He goes on to break down why, now that Google has made this threat, it would actually be best for them to go through with leaving the market to deter other countries from drafting similar legislation.

Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2020: parlinfo.aph.gov.au/parlInfo/download/legislation/bills/r6652_first-reps/toc_pdf/20177b01.pdf;fileType=application%2Fpdf

This is an excerpt from episode XX of Winner Take All. Watch the full episode here:

Originally Aired: 01/26/21
#Regulation #TechRegulation #NewsMediaBargaining

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