Amazon Is Using The Marketplace Model to Dominate B2B

Alex and Nick look at data from a new survey on Amazon B2B buying that reveals 40% of B2B buyers are doing at least 11% of their corporate buying on marketplaces.

This is an excerpt from episode 48 of Winner Take All. Watch the full episode here: youtu.be/JlfKvTFAVCY

Amazon Business dominates the B2B marketplace landscape: www.digitalcommerce360.com/2019/11/12/amazon-business-dominates-the-b2b-marketplace-landscape/


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