NEW YORK, NY – Applico, the advisory firm for Platform Innovation®, is publishing a white paper covering the strategies established B2B distributors can deploy to fend off Amazon Business on Thursday, March 23, 2017.
The white paper “The Best Defense Is Offense: How B2B Distributors Can Dominate With a Marketplace” will explore the notions:
Applico sees an urgent necessity for B2B distributors to embrace the marketplace model, lest they be relegated to fulfilling orders for a competitor and losing margins in the process.
Interested parties can sign up to receive the white paper, “The Best Defense Is Offense: How B2B Distributors Can Dominate With a Marketplace,” at this link:
Applico is the world’s first Platform Innovation® company. We provide advisory and implementation services to build, execute, and scale platform businesses alongside large, traditional enterprises. Our clients include Fortune 100 companies as well as multi-billion dollar private companies.
Founded in 2009 by Alex Moazed, Applico has worked with large enterprises for over 8 years, launching over 350 successful apps with clients like Disney, DirecTV, Google and startups backed by KKR, Andreessen Horowitz, and others. It has focused on Platform Innovation® over the past 3 years creating hundreds of millions of dollars in enterprise platform value.
To learn more about platforms and Applico, contact:
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