Ahold's Acquisition of FreshDirect
Applico advises on landmark acquisition

We chose Applico because they have a unique combination of real tech operators coupled with M&A professionals. They went above and beyond and were an integral advisor to help make the transaction successful.

Chris Farrell, SVP, Global Head of M&A, Ahold Delhaize


Ahold Delhaize announces that it has entered into a definitive agreement to acquire FreshDirect, an online grocer based in New York City. FreshDirect will retain its brand name and continue to operate.

Applico evaluated FreshDirect to provide guidance and recommendations to Ahold Delhaize’s executive team as it relates to the technology and operations capabilities of the potential acquisition. Applico’s team of technology entrepreneurs, operators and M&A professionals set to the task and in a matter of weeks delivered their assessment, which led to the successful acquisition of FreshDirect.

Through its +20 years of experience, FreshDirect brings many unique capabilities, including proprietary technology, warehouse, supply chain and fresh offering. Ahold Delhaize retained Applico as an advisor to evaluate FreshDirect’s technical and operational capabilities and make recommendations on how FreshDirect can build a first-class digital consumer experience and expand its footprint to serve many more customers.

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