Netflix co-CEO Ted Sarandos, speaking at the Cannes Lions advertising conference, announced that the streaming service plans to incorporate an ad supported subscription tier into its offerings. This is a move that basically everyone has seen coming for years and I’m surprised it took this long. I’m really not impressed here at all. Rolling out an ad tier feels like a lame way to boost subscriber numbers while the company continues to ignore the core problems with Netflix’s business model.
#NetflixAds #NFLX #streamingwars
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