Amazon began mailing printed catalogs to customers during the 2018 holiday season. Alex takes a look through the latest catalog mailed to the Applico offices and talks about how Amazon’s main platform business model is now large enough to support traditional sales tactics like catalogs.
This is an excerpt from episode 46 of Winner Take All. Watch the full episode here: youtu.be/bZzECnA7ibI
Amazon is mailing a printed holiday toy catalog to millions of customers: www.cnbc.com/2018/11/06/amazon-begins-mailing-printed-holiday-toy-catalog.html
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