The Pew Internet and American Life Project has released updated numbers showing that more Americans now own smartphones than basic cell phones.
Nearly half (46%) of American adults are smartphone owners as of February 2012, an increase of 11 percentage points over the 35% of Americans who owned a smartphone last May. Two in five adults (41%) own a cell phone that is not a smartphone, meaning that smartphone owners are now more prevalent within the overall population than owners of more basic mobile phones. (Pew)
The study was conducted among a sample of 2,253 adults, ages 18 and older.
The growth of smartphone owners over the last year is even more impressive. The release of the highly anticipated iPhone 4S alongside a bevy of aggressively priced Android devices paved the way for such growth.
Every major demographic group saw an increase in smartphone penetration over the last year. College graduates, 18-35 year old an affluent households maintain the highest penetration levels with each segment clock at least a 60% penetration. Seniors and those lacking a high school diploma saw relatively minor gains in comparison.
Overall, income, age and educational attainment have the strongest influence over smartphone penetration. See below from Pew.
Filed under: Platform Innovation | Topics: mobile, mobile innovation, platform thinking, platforms
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