Twitter Acquires Newsletter Platform Revue in Lieu of $50MM+ Substack Deal

Twitter Acquires Revue:
Twitter has announced an acquisition of Revue, a Netherlands based email newsletter service with six employees. Twitter had previously been in talks to acquire the leading newsletter platform, Substack (valued at $48.7 million in 2019 during its $19 million Series A), but the deal seems to have fizzled out with Substack co-founder Hamish McKenzie going as far as to tweet “This is not going to happen”. Alex discusses the acquisition of Revue by Twitter and breaks down why he feels Twitter’s execution is mediocre despite him liking the overall strategics of this deal.

This is an excerpt from episode 140 of Winner Take All. Watch the full episode here: youtu.be/YOydkylnA94

Originally Aired: 01/28/21
#Revue #Substack #Twitter

Twitter Acquires Revue, a Newsletter Company: www.nytimes.com/2021/01/26/technology/twitter-revue-newsletter.html

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