SaaS vs. MaaS: Two Ways eCommerce Can Embrace Marketplace Platform Dynamics

Marketplace as a Service:

Applico CEO Alex Moazed breaks down the two pathways in which eCommerce businesses can embrace marketplace platform dynamics as outlined in Applico’s newly published white paper Marketplace Tools for Distributor eCommerce.

Business customers are starting to demand full marketplace e-commerce offerings from distributors. Distributors’ best customers want to get everything from one place – and who can blame them? But this means that distributors are left scrambling to figure out how they can quickly deliver on at least part of the marketplace value proposition.

Many distributors have already invested millions in their e-commerce infrastructure and don’t want to start all over again. Instead, they are looking for an endless aisle offering that allows them to add additional products from third-party sellers. This endless aisle capability is what many call a “marketplace” business model. There are two pieces to the marketplace puzzle: the technology and attracting third-party sellers.

READ 2 Ways to ‘Marketplace’ Your E-Commerce Site:

DOWNLOAD the MaaS vs SaaS White Paper:

Originally Aired: 03/11/21
#B2B #Marketplace #PlatformBusiness

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Filed under: Winner Take All | Topics:

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