In a move to dominate the podcasting market, Spotify made 3 podcast related acquisitions in 2019. Podcast listenership on Spotify has continued to trend upward including a 39% jump in Q3 2019. Alex takes a look at how Spotify has been making moves to capture fragmented supply and become the dominant podcast platform in the business.
Puma lifts ad recall 180% with new Spotify podcast ad tech: www.mobilemarketer.com/news/puma-lifts-ad-recall-180-with-new-spotify-podcast-ad-tech/570090/
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