Native Apps vs. Web Apps – Which Makes More Sense for Your Brand

It seems as if not a day goes by where we don’t find ourselves fielding questions from clients in regards to the hot question: Mobile Web App or Native App? The truth is, there’s no easy answer and it depends entirely on your goals, target demographics and even budget.

Native Apps are apps built for a single platform such as Android, iPhone or Blackberry. They typically offer the most seamless and full-featured user experience.

Mobile Web Apps are app-like websites designed specifically for the screens of smart phone users. These apps offer universal access across all mobile platforms.

Of course, we can’t tell you which direction is advisable for your app without further consultation. However, we developed a quick reference guide that will provide you with a high level overview of the pros and cons and make sure that you’re asking yourself the right questions about which technology to employ for your organization.

Filed under: Product Engineering | Topics: mobile, mobile innovation, platform thinking, platforms

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