Livestream Shopping Sees Boom in China πŸ›

As brick and mortar retail feel the effects of the COVID-19 downturn, retailers in China have turned to livestreaming to sell products and recover revenue lost due to lack of foot traffic. Alex looks into the trend and discusses how tech consumer behaviors like this in China are multiple years ahead of the U.S..

This is an excerpt from episode 103 of Winner Take All. Watch the full episode here:

Originally Aired: 07/17/20

Live-Streaming Craze Turns Into a Lifeline for China’s Stores:

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