How to Expand into Mobile

Topics Covered

  • Introduction
  • Mobile Channels & Their Business Models (Mobile Apps, SMS Campaigns, Mobile Advertisements & Mobile Websites)
  • Features of Mobile Platforms, Channels & Web Applications
  • Device Specific Capabilities Breakdown (iPhone vs. iPad vs. Android vs. Blackberry)
  • Native Apps vs. Web Apps
  • Distribution
    • iPhone and iPad app distribution via Apple’s App Store
    • Android app distribution via Android Market
    • Blackberry app distribution via App Word
    • Third-party and browser based distribution
  • Questions to Consider When Drafting a Strategy for YOUR Business’ Mobile Strategy

Filed under: Product Engineering | Topics: mobile, mobile innovation, platform thinking, platforms

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