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Amazon Business continues on its path to dominate B2B distribution, the country’s largest industry.

Incumbents need to act quickly to enable a future where vertical-specific B2B marketplaces can successfully compete against large, multi-category marketplaces like Amazon Business.

More important than capital, platform startups want to solve for scale – something incumbents have and can provide to up-and-coming marketplaces.

In today’s trying times due to the Coronavirus, large incumbents will not be hurt as badly as the marketplace disruptors whose capital raising sources are drying up. This presents an opportune moment for incumbents and disruptors to come together and to fight back and win against big tech.

Originally Aired: 05/14/20

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