Doing Business with Businesses – Mobile Business Briefing

Interview with our CEO, Alex Moazed. “While many of the most high-profile apps companies have built their names through the success of their own-brand products, this has become a tough path to tread in a market which is already hugely competitive. An alternative path is to work as guns for hire, enabling companies from outside of the apps industry to bring their brands and content to smartphones, without the need to support a direct-to-consumer strategy…”

Filed under: Platform Innovation | Topics: Mobile App Development, mobile strategy