Applico’s CEO and Head of Platform Talk Modern Monopolies on Techonomics

What does it take to build successful marketplace, sharing economy & on demand companies? Authors of the Book “Modern Monopolies” Alex Moazed and Nicholas L. Johnson joined Jason Middleton on Techonomics to talk about all things platforms. During the interview they discuss network effects, Youtube vs. Amazon,  and the future of companies like Snapchat, Facebook, and Apple.

Here are some brief take-aways from their conversation:

  1. A business can have network effects without having a platform model, but platforms benefit more from network effects.
  2. Companies cannot create a multi-platform business all at once. They have to start by building one platform and letting it grow before creating another.
  3. Big players like Google, Amazon, and Apple are starting to create platform conglomerates, meaning that the business units within their companies are all different types of platforms.
  4.  How to grow your exchange content platform: start with a “one-to-one” or “one-to-few” transaction model, build traction by nurturing your localized networks, and then make the jump towards a “one-to-many” content platform structure
  5. Platforms and modern monopolies like Facebook, Alibaba, and Amazon are generating broad growth and starting to create new markets in today’s economy.

To listen to the full interview on Techonomics, click here.


Filed under: Applico in the Press | Topics: interview, modern monopolies, platforms, techonomics

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