Applico in the Press // Blog

Applico CEO, Alex Moazed featured on Reuters.com in an article covering the lean startup business model

Do you remember Flooz.com? Like lots of websites spawned in the late ’90s, it aimed big and spent bigger. “Flooz” was a virtual currency you could use at any retailer who’d accept it, but the company squandered lots of real currency in the process—at least $35 million—before going bankrupt in 2001, after 19 months. In a world of web winners and losers, it merited its own notorious category: a “floozer,” you might say.

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