Amazon Investing $100mm in New Luxury Fashion Platform

New reports have surfaced that Amazon’s long rumored luxury fashion platform will launch in September 2020 and be fueled by a $100 million marketing campaign. Alex discusses Amazon entering the luxury fashion platform race, why the site needs to establish a separate presence from mainline Amazon eCommerce, and what this means for competitors like Farfetch and The RealReal.

This is an excerpt from episode 113 of Winner Take All. Watch the full episode here:

Originally Aired: 09/04/20

Amazon’s New Luxury Fashion Site: Friend Or Foe To Fashion Brands?:

Subscribe to the Applico YouTube Channel

Filed under: Winner Take All | Topics:

Weekly Industry Newsletter

Top Posts

  • B2B Chemical Marketplaces and Tech Startups: Landscape and State of the Industry

    Read more

  • Platform vs. Linear: Business Models 101

    Read more

  • Amazon Business – 2020 Report

    Read more

  • Platform Business Model – Definition | What is it? | Explanation

    Read more

  • The Value of Digital Transformation: How Investors Evaluate “Tech”

    Read more