Nicholas L. Johnson

Managing Partner

Nicholas Johnson is Managing Partner at Applico, and a member of the investment committee for Applico Capital, the first VC fund for B2B distribution. He works directly with CEOs, C-Suites and Boards of major B2B distributors across the $8 trillion B2B distribution industry. He is the co-author of Applico’s Amazon-best seller Modern Monopolies, and he has been featured in the Financial Times, Bloomberg, CNN, CBS, Reuters, USA Today, Buzzfeed, Rolling Stone, GQ, Fortune, South China Morning Post, Good Morning America, and Teen Vogue, among many others. He has written for outlets like the Financial Times, Business Insider, and TechCrunch, and he writes weekly about digital innovation in B2B distribution at:

Outside of work, Nick became the world’s first Pokémon master in 2016. Sponsored by Marriott Rewards and Expedia, he traveled the world and became the first person to catch all the Pokémon in Pokémon Go.

Select Media:

Megamergers are not a silver bullet for success – Financial Times Op-Ed

Tech companies tinker under the hood of the automobile industry – Financial Times

Top 50 US B2B Marketplace Ranking

Top 25 EU B2B Marketplace Ranking

Read articles by Nicholas L. Johnson