As Marketing Lead at Applico, Anais is responsible for the company’s content and publicity strategy, and platform education initiatives. She has over 4 years experience in digital marketing, and 8 years experience in business, having transferred from finance to marketing partway through her career to pursue more creative challenges.
In 2010, Anais moved to Costa Rica to work for a social impact investment firm focused on fostering access to finance and financial education for low-income people in Latin America’s emerging markets. In 2014, she shifted to content marketing while maintaining an idyllic life a tropical paradise and nurturing her inner bookworm as a podcast hobbyist and producer of Literary Roadhouse.
As a content marketer, she’s worked with SaaS startups, content websites, and a software coding agency, making her a perfect fit for Applico. In 2017 she moved back to her hometown in Hudson County, New Jersey with an ambition to grow her career as a creative. She received a bachelors in Economics from Lehigh University.