YouTube Establishes $100MM Shorts Fund πŸ’°πŸŽ₯

YouTube has announced they will be commiting $100 million to a fund that will support creators contributing to the new shorts medium on the video platform. Anyone is eligible to participate simply by creating unique short videos and the fund will not be limited to just creators in the YouTube Partner Program. According to YouTube’s press release, thousands of creators whose Shorts received the most engagement and views will be rewarded for their contributions monthly. Alex discusses how platforms have been experimenting with monetizing short form video and draws comparisons between YouTube’s new fund and TikTok Creator Fund established by the ByteDance last year.

This is an excerpt from episode 160 of Winner Take All. Watch the full episode here:

Introducing the YouTube Shorts Fund:

Originally Aired: xx/xx/21
#YouTube #Shorts #ShortsFund

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