Why Complimentary Marketplaces Are A Sham!

We’ve seen multiple traditional retailers launch marketplaces in which they only list certain complimentary items from “preferred partners”. Alex breaks down the problems that arise when partnering with large players in adjacent industries and why this method cheats companies out of all the benefits of building a true marketplace.

This is an excerpt from episode 51 of Winner Take All. Watch the full episode here: youtu.be/kyElRDcRQaI

Filed under: Winner Take All | Topics:

Weekly Industry Newsletter

Top Posts

  • B2B Chemical Marketplaces and Tech Startups: Landscape and State of the Industry

    Read more

  • Platform vs. Linear: Business Models 101

    Read more

  • Amazon Business – 2020 Report

    Read more

  • Platform Business Model – Definition | What is it? | Explanation

    Read more

  • The Value of Digital Transformation: How Investors Evaluate “Tech”

    Read more