What Tech Startups Are B2B Distributors Investing In? | $8 Trillion/Year Industry! 🏭

In this video I take a look at some recent Applico data detailing how B2B distributors are investing into and acquiring tech startups. We’ve seen companies like Amazon and Home Depot launch funds to invest in tech with the potential to disintermediate incumbent B2B distributors. While there are some instances of B2B distributors making investments into tech, many verticals are stagnant and vulnerable to market share being stolen by large tech players and innovative startups.

#B2B #Distribution #TechInvesting

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