Walmart Poaches Instacart Exec to Build eCom Ad Business

Walmart has hired Seth Dallaire, the head of Instacart’s advertising business, in move that indicates the retailer turned digital competitor to Amazon is getting serious about implementing an ad business into its eCommerce offerings. Alex discusses this move by Walmart and touches on how both Amazon and Instacart have moved to make advertising a key tenet of their platforms.

This is an excerpt from episode 176 of Winner Take All. Watch the full episode here:

Originally Aired: 10/05/21
#Walmart #Amazon #eCommerce

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