This is How Retailers + Marketplaces Should Partner!

Alex discusses the limited activity seen from traditional retailers as marketplace platforms have continued to grow and become mainstream. He highlights a recent example of retailer JCPenny partnering with Landing International, a little known B2B cosmetics products marketplace that allows smaller brands access to large scale retail integrations. Moazed explains why retailers should be making more deals with marketplaces and how big brands can leverage existing assets to secure favorable terms and innovate upon outdated eCommerce offerings.

This is an excerpt from episode 181 of Winner Take All. Watch the full episode here:

Originally Aired: 11/02/21
#Retail #Marketplace #JCPenny

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