Winner Take All // Blog

Innovation Theater: What Is It?

Innovation theater is a common pitfall large enterprises run into when attempting to spur innovation and defend against disruptive competitors. Innovation theater can be described as the dedication of company resources to disruptive technology with no expectation of an outcome besides showcasing to the industry that “innovation” is happening. Alex and Nick look at a recent Steve Blank article on innovation theater and break down some of the reasons true innovation can be so challenging in a corporate environment.

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