How iPhone Privacy Upgrades Increase Apple’s Ad Revenue 📱
New data shows that Apple’s in-house advertising business, Search Ads, has tripled its market share since Apple introduced privacy changes to the iPhone six months ago. Alex discusses this move by Apple and breaks down that while Apple is doing some good by increasing user privacy, motives behind this move may be more so tied to increased revenue rather than Apple’s claim that the “technologies are part of one comprehensive system designed to help developers implement safe advertising practices and protect users
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