Online Grocery🥕: Can Instacart Make $1B/Year on Ads? – w/ Tri Tran

Applico CTO and former Munchery CEO, Tri Tran, joins the show to discuss Instacart’s playbook to build a $1 billion ad business and what this revenue stream could mean for the delivery platform’s highly anticipated IPO. Tran discusses how he sees the online grocery landscape playing out over the next few years while highlighting some of the challenges he thinks Instacart will have to overcome to sell $1 billion in ads per annum. Alex and Tri close out the conversation by highlighting some alternative tech solutions in the food space that don’t require retailers to cede the customer relationship to a gatekeeping tech provider.

Instacart’s playbook to take on Google and Facebook: www.businessinsider.com/instacart-advertising-business-revenue-ipo-amazon-seth-dallaire-2021-6

Originally Aired: 06/24/21
#Instacart #Grocery #FoodBusiness

Subscribe to the Applico YouTube Channel


Filed under: Winner Take All | Topics:

B2B Distribution Technology

Sign up for our weekly newsletter covering B2B technology innovation


Top Posts

  • B2B Chemical Marketplaces and Tech Startups: Landscape and State of the Industry

    Read more

  • Platform vs. Linear: Business Models 101

    Read more

  • Amazon Business – 2020 Report

    Read more

  • Platform Business Model – Definition | What is it? | Explanation

    Read more

  • The Value of Digital Transformation: How Investors Evaluate “Tech”

    Read more