January 9, 2012
Mobile App Usage up to 93 Minutes per Day
New research by mobile analytics firm Flurry was released today showing that smartphone owners spend an average of 93 minutes per day using mobile apps. In June 2011, app usage clocked in at 81 minutes.
Since conducting our first analysis in June 2011, time spent in mobile applications has grown. Smartphone and tablet users now spend over an hour and half of their day using applications. Meanwhile, average time spent on the web has shrunk, from 74 minutes to 72 minutes. Users seem to be substituting websites for applications, which may be more convenient to access throughout the day.
