Why Platform Innovation is the Future of the Professional Services Industry

Platform Business Model

Applico is the world’s first Platform Innovation Company focused on building platform businesses.

So just what is Platform Innovation? It’s a form of business-model innovation that guides a business from ideation through to execution and implementation. In essence, it’s the practice of building platform businesses.

Why did we choose to focus on Platform Innovation? Because of today’s technology, platform business models are starting to disrupt every industry, from 

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How to Develop and Maintain User Personas

Tips on how to create personas for UX design

At Applico, personas help us refine and design our products with the end user in mind. In coordinating our teams to juggle feature prioritization, design and engineering decisions, and strategic vision, personas ground our teams to one common understanding for better clarity and efficacy. Personas are highly helpful in the beginning of the product development process, and they are ultimately a living document that can be continuously iterated and improved upon, especially after launch as…

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The Process of Evaluating a Mobile Automation Framework into Applico’s Testing Processes

Mobile Quality Assurance

Testing is one of the most important aspects in the software development life cycle (SDLC) in every organization. At Applico we test throughout the SDLC to improve reliability, performance and other critical factors, which are defined under the requirement specs before the product is shipped to the customer. The QA team is continuously testing throughout the course of the development stage to improve the quality of the product by discovering bugs early in the software, and therefore,

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Android M Permissions Review

Applico Android M Permissions Review

Currently, Android users running Lollipop or below, take an all-or-nothing approach when installing or updating an app. When users attempt to install an app on the Play Store, they often find themselves faced with a wall of permissions that the app must be granted prior to being installed on the device

This approach to granting permissions presents a number of problems for the user:

  • Often the sheer quantity of permissions required is overwhelming
  • The application hasn’t had a…
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The Platform Cheatsheet to Mary Meeker’s 2015 Internet Trends Deck

Mary Meeker's 2015 Internet Trends Deck

We’ve all read Mary Meeker’s Internet Trends deck that came out last week. If you haven’t, here’s the link to the full deck.

Mary loves platforms. We combed through the deck through our platform lens and,below we have broken down the key points and slides that relate to platforms. If you have a platform business, we’ve broken down the slides by specific platform type, so you can skip to the section that relates directly to your business.

Slide 6: The top Internet companies…

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Four Mistakes to Avoid When Building the Next “Uber for X”

Four Mistakes to Avoid when Building the Next "Uber for X"

So you want to build the next “Uber for X” or “Airbnb for Y” mobile app platform? Here are four mistakes to avoid:

1. Don’t Try to be Good at Everything

This isn’t middle school. No one is expecting you to be good at everything. And not everyone’s going to like you.

Simplicity and focus are the name of the game when it comes to building disruptive and highly scalable mobile app platforms.

Whether you’re thinking about starting a platform venture or experiencing…

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How Applico Built a Mobile Livestreaming Platform Part 2: Product Definition & Design

Castr Mobile Livestreaming Platform

Developing the brand and tightening the concept

Before arriving at Applico, the client behind Castr had created detailed ideas and concepts for their vision of what the product should be and how the platform should work. Rough mockups along with a video guide explaining the reasoning behind his thoughts and designs assisted us in helping define the final branding, product and platform as a whole.

From our initial kickoff it was clear we had three priorities as a team: develop a bold…

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How Applico Built a Mobile Livestreaming Platform

Castr, a Mobile Live Streaming Platform

Over the past 6 months, Applico has worked with a very special client (name withheld) to build Castr, a social platform that enables its users to broadcast live video streams from their iOS or Android smartphones. It was a fantastic experience for the team to work collaboratively on cutting-edge frameworks that made this platform possible, and we’re very excited to share our experience and learnings with the tech community. This post is the first in a series of blog posts, each of…

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VSCO: Content Platform Raises $30mm without Harnessing Network Effects


The photo-editing app VSCO recently raised a $30mm Series B financing on the heels of passing the 20 million user benchmark. The app lets users take photos and edit them through preset filters that simulate stock-film photos. This success has skyrocketed the app into the top 20 most downloaded apps for the past couple of years. This is quite an impressive feat especially considering that the app doesn’t take full advantage of the network effects inherent in its 20+ million user…

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