Applico – The Platform Innovation™ Company

How Tech Companies Beat the Competition: Airbnb vs. Hyatt, Uber vs. Taxis, Amazon vs. WalMart

With the rise of mobile and connected technology in the 21st century, a new business model is displacing the old linear one. This new model is the large, horizontally integrated platform business. Rather than delivering products to customers in a linear fashion, a platform business focuses on facilitating interactions between consumers and producers so that they can exchange value.

As the Connected Revolution continues, platform businesses will create more value than linear businesses…

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I Have a Billion Dollar Platform Idea and No Technical Co-Founder. What Do I Do?


Step 1: How passionate are you about your idea?

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Do you have a billion-dollar idea? Is it something you want to spend the next ten years of your life doing, getting gray hairs (and possibly losing some or all of your hair), not seeing much of your friends and family, not sleeping, even though you will most likely fail? If you can answer with a resounding “Yes!” and still be pumped up…

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Founding Father of Platform Economics Wins Nobel Prize

French economics professor Jean Tirole of the University of Toulouse was awarded the 2014 Nobel Prize in economics this week. Tirole, who was recognized in particular for his work on competition and regulation, is also one of the founding fathers of platform economics.

Contribution to Platform Innovation

His 2002 paper, “Platform Competition in Two-Sided Markets,” co-written with Jean-Charles Rochet, is a landmark study of how platform markets work. The paper focuses on the major…

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Android Lollipop Preview: Bringing Designers Closer to Developers

As the best platform developer in the business, it’s imperative that Applico is always prepared when major shifts are announced in the software platforms we use. Recently, Google announced a new methodology and framework for a cohesive design language across all of its products and services, called Material Design. Aptly named, Material Design builds on a few different principles. These are:

  • Using paper and ink as metaphors
  • The usage of shadows for depth to demonstrate the hierarchy…
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iOS8 App Extensions In-Depth Review: Here’s What You Need to Know

This is the first in a series of posts about new iOS 8 features that apps can take advantage of. While there has been a lot of talk about some of these, our goal is to take an in-depth look at some of the lesser-known features with a big impact that iOS 8 brings to the table.

One of the most substantial additions to iOS with the release of iOS 8 is App Extensions. Extensions’ goal is to expand an app’s functionality and utility outside of the app itself. This marks the first time…

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What It Takes to be the Next Uber: Getting to Your Series B and Beyond

Version One Ventures is an early-stage fund investing in outstanding consumer internet, SaaS and mobile entrepreneurs. Its portfolio includes successful platform companies like AngelListClarityIndieGoGo, and Figure1, as well as many others. I recently talked with Version One’s Boris Wertz and Angela Kingyens about what they look for when investing in platform businesses. This is part two of of our conversation. Below we cover what investors look for in companies…

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Applico Whitepaper: What You Need to Know about iOS8

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Apple launched iOS8 and the iPhone 6 last week, in one the biggest platform updates the Cupertino company has ever made. But don’t worry, Applico’s got you covered. Download our iOS8 whitepaper to get the details on what you need to know about iOS8.

The whitepaper includes what to expect from the recently delayed HealthKit, what to make of HomeKit, a look at some of the major new developer features like Touch ID, our take on the announcement of the Apple Watch and more.

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How to Do Wearables the Right Way

With the announcement of the Apple Watch, wearables are once again a hot topic in the tech world.

However, the Apple Watch – along with similar offerings from Samsung and others – only deals with one segment of the market for wearables. There are plenty of other wearables out there with different form factors and use cases.

I’ve had the privilege of working with some of Applico’s clients to help take a few of these wonderful wearables to market – some consumers know…

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Network Effects: The 5 C’s to Building a Successful Platform

Building a successful platform business is like tending a greenhouse of rare plants. First, there is a seed of an idea, but without any nurturing, that seed will do nothing but lie dormant. Funding acts like sunlight to provide energy to live another day. Your audience is like water, and user acquisition can be either organic like rain or paid for like irrigation.

Network effects are the soil containing the nutrients that either foster or mitigate viral growth.

There are 5 C’s that…

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