Why Platform Innovation is the Future of the Professional Services Industry

Platform Business Model

Applico is the world’s first Platform Innovation Company focused on building platform businesses.

So just what is Platform Innovation? It’s a form of business-model innovation that guides a business from ideation through to execution and implementation. In essence, it’s the practice of building platform businesses.

Why did we choose to focus on Platform Innovation? Because of today’s technology, platform business models are starting to disrupt every industry, from 

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Why Facebook has the best triangle offense in mobile


Perspective by Alex Moazed and Greg Battle of Applico, the World’s First Platform Innovation Company

Facebook has a killer mobile strategy

They say the best defense is a good offense. This certainly holds true for Facebook. The acquisitions of Whatsapp and Instagram were bold offensive moves meant to disrupt Google and establish Facebook as the most dominant platform in the mobile app ecosystem. The decision to embrace a constellation strategy and make Messenger a standalone app also…

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Applico’s Platform Innovation Matrix


Platform holding companies have arrived. Making sense of multiple sets of network effects and platform businesses is a tough task. Applico’s Platform Innovation Matrix helps analyze the holding company’s overall strategy as comprised of its different platform business units.

Large, public platform businesses will have at least one monopoly which generates a lot of cash. Then, they will have additional platforms which are defensive “moats.” These businesses don’t generate much…

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What’s the Difference Between UX and UI Design?


You’ve seen the terms everywhere, in every permutation – UX designer, UI designer, interaction designer, visual designer… what are the differences and similarities between the roles, and why are they so often combined?

User experience (UX) design and user interface (UI) design are often used interchangeably when describing the processes involved in creating a product, but the UI design is only one part of the many disciplines that influence the user experience of a product.


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Who are the Major Players in Deep Linking?

Screen Shot 2015-04-01 at 1.35.15 PM

Part 2 of a 2  part-series on Deep Linking. Read part 1 here.
Perspective by Applico, the World’s First Platform Innovation Company, CTO Matt Powers

While there are a couple of key players in the market, their marketing and positioning subtly vary, as well as the technology behind it.

  • Website https://branch.io/
  • Founded 2014
  • Focus 360-degree view of app installation and passing data through installs
  • Fundraising 18 M for its smarter mobile deep linking technology
  • Case…
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What is Deep Linking and Why Should It Be Important to Your Mobile App?


Part 1 of a 2 part-series on Deep Linking by Applico CTO, Matt Powers. Part 2 will evaluate the main Deep Linking vendors. 

Image courtesy of FierceDeveloper

Deep linking is a concept that allows mobile apps to reach outside of their respective walled gardens so that users can search and navigate between specific places within them.

It’s a relatively new concept that extends the web’s standard of…

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4 Steps for Etsy to Keep Sellers Happy in a Post-IPO World

Etsy’s path to its IPO has been about tremendous user growth. Etsy currently has 20 million active buyers and 1.4 million active sellers, from which it pulled in close to $200 million in revenue last year.

But for Etsy to succeed as a public platform company it will need to get more creative about how it generates revenue.

There are really two ways for Etsy to make more money:

  1. Increase the number of users
  2. Increase average order size and/or sell more value-added services to…
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7 Must-Read Steps for Picking a Perfect Mobile App Developer

picking a mobile app developer

There are a myriad of reasons why you may want to build a mobile app. You could be the next billion dollar tech startup, need an enterprise mobile tool, be a hobbyist, etc.

Inexpensive, timely, quality. Pick any two, you can’t have all three in a mobile app developer.

Once you come to terms with which of these three options are most important to you, the next step is to make sure that the mobile app developer you choose will deliver on the two that you pick.

Remember, a mobile…

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Platform Lessons from the Top Mobile Dating Apps

valentine's day apps

The weeks leading up to Valentine’s Day are always an interesting and entertaining time of year as both men and women scramble to find that special someone.

Luckily, the rise of mobile dating apps in recent years has made it increasingly easier and fun to connect with a partner. And based on the data…singles really like these apps and their benefits (especially Tinder). Much of this early success can be attributed to their adoption of a platform business model over a linear…

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