By Alex MoazedDecember 22nd, 2014
Applico is the world’s first Platform Innovation Company focused on building platform businesses.
So just what is Platform Innovation? It’s a form of business-model innovation that guides a business from ideation through to execution and implementation. In essence, it’s the practice of building platform businesses.View Post
By Alex MoazedFebruary 24th, 2015
There are a myriad of reasons why you may want to build a mobile app. You could be the next billion dollar tech startup, need an enterprise mobile tool, be a hobbyist, etc.
Inexpensive, timely, quality. Pick any two, you can’t have all three in a mobile app developer.
Once you come to terms with which of these three options are most important to you, the next step is to make sure that the mobile app developer you choose will deliver on the two that you pick.
Remember, a mobile…View Post
By Alex AnthonyFebruary 10th, 2015
The weeks leading up to Valentine’s Day are always an interesting and entertaining time of year as both men and women scramble to find that special someone.
Luckily, the rise of mobile dating apps in recent years has made it increasingly easier and fun to connect with a partner. And based on the data…singles really like these apps and their benefits (especially Tinder). Much of this early success can be attributed to their adoption of a platform business model over a linear…View Post
By Sam FankuchenFebruary 09th, 2015
“Omnichannel” is marketing speak for targeting the same customer, no matter where she is: brick and mortar store, the website, a mobile app. No matter your strategy, integrating Single Sign-on (“SSO”) functionality is a prerequisite.
First, some basics on architecture: any website you visit, app you use, or intranet system you navigate that transmits data usually links to other systems. Those systems can be CRM, payments, databases, etc. As a user, if you can submit information…View Post
By Chaitanya TeegelaJanuary 30th, 2015
Setting The Stage
Connected devices, or the Internet of Things (IoT) if you prefer, are rapidly maturing from geek toys into affordable essentials. As they proliferate the market, it has become apparent that consumers will own multiple connected devices in their household, likely from various manufacturers. It has also become apparent that these devices will need a standard communication protocol to operate with each other as well as with existing hardware that consumers use to control…View Post
By Erik ZambranoJanuary 30th, 2015
Forbes Most Promising Companies of 2015
Forbes recently released their list of America’s 100 Most Promising Companies of 2015. Instacart, a grocery shopping and delivery services platform topped the list. Seventeen other platform businesses joined Instacart on that list. They’re listed below in order of their Forbes ranking along with 2014 revenue figures.
What is a Platform?
A platform is a business model that creates value by facilitating exchanges between two or more…View Post
By Erik ZambranoJanuary 29th, 2015
Initial investment? $9,000. 2014 revenue? $10 million.
Inc. Magazine’s Paul Keegan included Applico CEO, Alex Moazed in a feature on companies founded for less than $10,000 in initial investment. Below is the full article.
Editor’s Note: This article is part of a series profiling companies that started up for less than $10,000.
Company: Applico, CEO Alex Moazed
Initial investment: $9,000
How he spent it: Advertising, website, travel for meetings, legal fees. His first…View Post
By Nick PelletierJanuary 27th, 2015
As we’ve evolved from Hunter-Gatherers to desk dwellers, we have become less active and consequently more unhealthy. Sixty percent of the US population is overweight and the average US male, ages 30 to 39, has a body mass index of 29 (one point shy of obesity). Most deaths are related to cardiovascular diseases that stem from these very weight issues, most of which are preventable. All of the treatment to care for these issues add up to billions of dollars spent each year for…View Post
By Sarah VarkiJanuary 27th, 2015
This is a summary documenting the steps we took to create client personas for our company. We’ll cover the reasons behind doing so, and walk you through our process to get there.
Why client personas?
Once upon a time in 1998, Alan Cooper wrote a book called “The Inmates Are Running the Asylum” in which a chapter introduced the use of personas as a design tool. Since then, they have been the common thread among all design methodologies (even Lean UX). However, the focus has mostly…View Post