Applico – The Platform Innovation™ Company

How Tech Companies Beat the Competition: Airbnb vs. Hyatt, Uber vs. Taxis, Amazon vs. WalMart

With the rise of mobile and connected technology in the 21st century, a new business model is displacing the old linear one. This new model is the large, horizontally integrated platform business. Rather than delivering products to customers in a linear fashion, a platform business focuses on facilitating interactions between consumers and producers so that they can exchange value.

As the Connected Revolution continues, platform businesses will create more value than linear businesses…

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Apple Pay Will Open Up Customer Data to Retailers. Here’s Why.

Apple Pay will open up customer data to retailers. This will happen. It’s a matter of time. Look at the evolution of every major platform in recent memory. Facebook opened up its customer data to advertisers after getting scale. Google did the same with AdWords. Apple already did this by offering ads for apps in iOS8. The list goes on and on.

Once a platform is at scale, it can slowly evolve without triggering consumer apprehension about privacy. After consumers’ have adapted to…

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4 Tips to Get the Most Out of iOS 8’s Accessibility Features

This is the fourth in a series of posts about new iOS 8 features that app developers and apps can take advantage of. While there has been a lot of talk about some of these, our goal is to take an in-depth look at the big impact that some of these new features in iOS 8 will have. Here we’ll take a look at iOS 8’s accessibility features. For the first post, which covers iOS 8’s new App Exensions, go here.

While Accessibility options are not new in iOS, a lot of apps could do a much…

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Inside Look at iOS8’s New Photography Features


While the iPhone 6 and 6 Plus brought new camera hardware upgrades, Apple also improved photography in a few ways with iOS8, so users of older phones won’t be missing out entirely. These updates involved changes to Manual Camera controls and Photokit and affects both when a picture is being taken and what can be done to a picture that has been saved. As a developer, these new features allow you to tap into the the camera like never before to create some great experiences for your users….

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Applico Takes Over the New York Android Developers Meetup


In case you missed last night’s NYC Android Developer Meetup, Thomas Karam from the Applico Engineering team and David Antunes, Applico Design lead, shared some of our favorite things from Android 5.

Thomas (left) and David (right) presenting to a packed house at WeWorks.

These two worked together with Applico CTO Matt Powers and the Applico Design team to update an app we made in 2012, Zeitgeist, to the latest…

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iOS8 Touch ID and Apple Pay: In-Depth Review

Groupon Apple Pay

This is the second in a series of posts about new iOS 8 features that apps can take advantage of. While there has been a lot of talk about some of these, our goal is to take an in-depth look at the big impact that some of these new features in iOS 8 will have. Here we’ll take a look at Touch ID and Apple Pay. For the first post, which covers iOS8’s new App Exensions, go here.

iOS8 brought a number of important changes to the iOS platform. Two of the most important changes were the…

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5 People Fighting for the Future of the Sharing Economy

Sharing economy

Uber has been in the news a lot recently, but not always for the right reasons. While the company recently raised $1.2billion, it has also made headlines for its ongoing legal troubles, which are shared by Lyft, Uber’s main competition as a ride-sharing platform.

But these legal challenges aren’t unique to Uber or even ride-sharing platforms. Many platforms have experienced legal trouble as they start to cross over to the mainstream. PayPal had big issues with fraud early on,…

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The Platform Cheat Sheet: 3 Attributes to Spot Easy Platform Opportunities

old and new platform business models

One of the hardest aspects of launching any technology product successfully is to understand how the technology will affect human behavior. Platform businesses, as a whole, are very disruptive because the business model is fundamentally different than the existing, linear models. Therefore, human behavior is used to a linear model and now needs to adapt to a platform model. That means that the technology product(s) in a platform business have to bring about behavior change to some degree….

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Apple Pay’s Struggles Show Why It’s So Difficult to Build a Payments Platform

payments platforms

While Apple Pay got off to a good start, it hasn’t quite been the resounding success Apple had hoped.

Apple Pay, like any payments platform, has to manage a delicate balancing act between providing enough value to four different groups. Apple has to attract card issuers, credit-card networks, consumers and merchants. Even if Apple Pay can get three of these groups on board, if it doesn’t provide enough value to one group, then that group won’t join. And if one group won’t join then…

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