By Erik ZambranoOctober 20th, 2015
Applico is the World’s First Platform Innovation Company. As the premier platform thought leader, Applico has been asked by various media publications to share our insights and expertise to their readership. Our Inc. Magazine column, Tipping the Scales, features growth stories from some of the world’s largest platform companies, including Airbnb, Instacart, and Nextdoor. We also maintain a presence on Huffington Post, Yahoo Finance and Medium.
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By Dominic EspositoNovember 20th, 2015
Connected devices will…
- Actually be connected.
Today, connected devices is actually a misnomer. For one, a “connected device” only syncs with a handful of other devices. We will soon see a unifying IoT standard come to life. It could be Google’s Project Billo (Thin Android OS for connected devices) or another competitor.
- Become consultants.
Once connected devices can talk to each other on a unified platform, they’ll be able to predict consumers needs before consumers…
By Nicholas L. JohnsonNovember 20th, 2015
What do Airbnb, Alibaba, and Uber all have in common (besides multibillion-dollar valuations)?
None of these companies directly create the value that their users consume. They all operate with a different business model: the platform. I recently gave a talk at the App Developer Alliance’s NYC Enterprise workshop. My talk explains the platform business model and how it works. It also looks at why this phenomenon is much bigger than consumer ecommerce and is starting to disrupt more…View Post
By Alex MoazedNovember 12th, 2015
There are millions of mobile apps. The app economy is a multi-billion dollar ecosystem. Yet, 25% of users download an app, use it once and never return, effectively turning your software into a zombie. A pretty expensive zombie unfortunately – read more about mobile app development costs. Here are three ways to increase mobile app usage and engagement and prevent this fate for your mobile app:
1: Deliver weekly value to your users
Your mobile app needs a value proposition that entices…View Post
By Erik ZambranoNovember 06th, 2015
Eric Ries defines a startup in his book, The Lean Startup as “a human institution designed to create new products and services under conditions of extreme uncertainty.” A startup can be a small group of engineers working in Silicon Valley or an established enterprise fighting to innovate.
At Applico, we specialize in the platform business model. This branding playbook provides guidance to startup leaders from both small and large organizations launching a platform and developing its…View Post
By Alex MoazedNovember 02nd, 2015
This article originally appeared on Inc. for Applico’s guest column, Tipping the Scales.
Tech companies, specifically, platform companies are creating the most value in the 21st century. The United States has 84% of its workforce providing a service. That means trillions of dollars each year are spent on services. On-demand service platforms are driving innovation and growth in this market. However, government has been unable to institute policies in support of these platforms and…View Post
By Alex MoazedOctober 29th, 2015
This is the second most common question after “How Much Does It Cost to Build a Mobile App.”
You know what? Coding is hard.
It will usually take 3 to 4 months to successfully develop an app that is ready for public release. When I say develop, I mean the engineering part of the process. This timeframe doesn’t include the product definition or design stages of building a mobile app.
Factors such as the composition of your development team and what development methodology…View Post
By Dominic EspositoOctober 29th, 2015
Applico specializes in platform research. This is our first free data insight for service marketplaces’ commission rates. Every time you hail an Uber, request an Airbnb, or schedule a Handy professional the platform takes a cut of the transaction. Some platforms are more greedy than others but as a rule of thumb, a commission of 15-20% is standard in service marketplaces. However, some service marketplaces don’t do commissions at all but rather make consumers buy virtual currency or charge a…View Post
By Dominic EspositoOctober 22nd, 2015
How do “Uber for elderly care” platforms deliver their services?
Honor provides users with a lean and simple user experience. Consumers are automatically matched and connected to a caregiver based on their inputted needs. The platform sets the prices for the services delivered to consumers.
Carelinx is as simple, but does…View Post